Customer Services Advisor

Date: 26 Apr 2026

Location: Dammam, Middle East and North Africa, SA

Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Role Purpose

As a Customer Service and Sales Officer, you will be the face of the British Council, acting as a trusted ambassador and delivering an outstanding, end‑to‑end customer experience. You will confidently handle enquiries related to British Council English language programmes and examination services, ensuring every interaction reflects our values and meets agreed service standards and KPIs.

The role plays a vital part in driving commercial success by converting enquiries into enrolments and registrations, supporting both Teaching Centre and Exams teams to meet and exceed their sales targets. Working with new and existing students and prospective exams candidates, you will build strong relationships, identify customer needs, and consistently achieve excellent sales and service outcomes.

Main Accountabilities

The post holder will deliver high‑quality, day‑to‑day customer service across all channels, including face‑to‑face, phone, email, chat and social media, ensuring every interaction reflects the British Council’s brand, values and customer service standards. They will provide accurate information, manage customer expectations, maintain complete and up‑to‑date records on CRM and relevant systems, and contribute insights to the Voice of the Customer programme. The role also includes reception, registration and event support duties, ensuring all customer‑facing spaces, communications and behaviours are professional, welcoming and fully compliant with safeguarding and corporate policies.

The role is accountable for achieving agreed individual sales and conversion targets by building strong relationships with prospective and existing customers and guiding them through the full journey from enquiry to registration. This includes handling assigned opportunities, making proactive outbound calls, following up lapsed or undecided customers, capturing and nurturing leads through CRM, and maximising cross‑selling and up‑selling opportunities. The post holder will maintain strong product knowledge, monitor conversion performance, handle objections effectively and actively share insights to improve sales outcomes.

In support of the Teaching Centre and Exams teams, the post holder will assist with student and candidate registrations, class placements, examinations services delivery and post‑service follow‑up, ensuring a seamless and positive customer journey. The role includes accurate data entry on relevant systems, administering payments and refunds in line with financial and audit requirements, coordinating with internal teams to resolve issues and complaints, and providing operational and administrative support as required to meet income, quality and customer satisfaction targets.

Qualifications & Experience

Essential

  • Professional proficiency in English (B2) and Arabic (C1).
  • Higher Diploma and/or equivalent professional experience
  • Proven experience in customer service and sales
  • Strong knowledge of marketing and negotiation techniques
  • Quick learner with a genuine passion for customers and sales
  • Self‑motivated and results‑driven

 Desirable

  • Customer Service Professional Qualification
  • Relevant qualification or training undertaken in Sales
  • Hands-on experience with CRM software is a plus​

Important Information

  • Location: KSA - Dammam  
  • Pay Band: 4 H
  • Contract type : 1 year Fixed term Contract
  • Closing date: 10th May 2026
  • Monthly Gross Salary: 4820 SAR
  • Benefits: Housing Allowance -1400 SAR and Transport allowance – 700 SAR

The role is open to candidates who have legal right to live and work in the job location. 

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

 

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org