B2O Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Role purpose

To support the Head of Marketing / Senior Marketing Manager in developing and implementing the country B2O marketing strategy and plans for English and Exams (E&E), ensuring alignment with the global marketing strategy and brand, and working closely with the E&E Business to ensure marketing programmes support and deliver the required business targets.

The British Council’s mission is to build trust in the UK around the world by sharing aspects of its education systems, governance and culture. E&E contributes to this by helping people access life-changing education and work opportunities through English and other valuable, globally recognised UK qualifications and skills. Marketing and Communications is a strategic function that drives awareness, understanding and engagement across diverse audiences by using market and customer insight, knowledge and analysis to promote our work, products and services effectively. The function also leads the development of the brand, tells inspiring stories that strengthen our global reputation, builds lifelong relationships, engages staff and demonstrates our impact.

Role Accountabilities

Strategy, Planning & Consultancy: Supports the Head of Marketing / Senior Marketing Manager in developing and executing country B2O go-to-market plans for E&E, ensuring alignment with global marketing objectives, agreed budgets and resources. Champions the deployment of the British Council brand architecture, monitors compliance and manages interventions to address non-compliance, while ensuring agreed global marketing processes are consistently implemented. Monitors, analyses and reports on B2O marketing KPIs, designs and delivers integrated 360° campaigns, adapts messaging and creative assets across audiences, contexts and platforms, and develops partnership and channel marketing plans aligned with customer needs and business goals. Applies professional marketing expertise to assess practices, identify improvements and develop solutions that drive growth and efficiency; provides country insights linked to country and global priorities; uses social listening and analytics to monitor online reputation and optimise engagement; advocates for customers within cross-functional teams; develops initiatives that improve customer experience and engagement; and maintains a clear focus on B2B audiences and market segmentation, ensuring tactical execution supports strategic brand and marketing objectives.

Commercial, Financial & Stakeholder Management: Supports budget management for E&E B2O marketing plans using agreed corporate systems and processes. Conducts monthly and year-end reporting on budget progress, including the management of issues and risks, while ensuring value for money and cost effectiveness in delivering plans and achieving the best results. Proactively builds strong relationships across the internal marketing network and with key stakeholders to enable integrated approaches, share knowledge and strengthen own marketing expertise.

Leadership, Planning & Governance: Plans and prioritises own activities to ensure effective delivery of country marketing activities across monthly, quarterly and annual time horizons. Shares intelligence, experience and ideas with the Head of Marketing / Senior Marketing Manager to support improvements in operational efficiency and effectiveness. Ensures compliance with corporate and governance policies, including the responsible and ethical use of AI tools.

Qualification and Experience 

Essentials

• Relevant degree e.g. marketing, or equivalent level of experience
• Experience in a marketing position at a national level within a medium to large organisation.
• Demonstrable experience of developing marketing strategies and plans
• Demonstrable experience in managing supplier relationships
• Stakeholder engagement and management

Desirables

• Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience)
• Experience in a global organisation
• Experience in a relevant sector or industry e.g. education, Exams

Important information

• British Council Pay band: 6
• Contract type: Fixed Term Contract
• Location: Egypt
• Proof of Identity requirements & right to work in the country: You must have the legal right to work in the stated location. Visa sponsorship and relocation assistance are not provided.  

• Application Closing Date: 21 October 2026 at 21:29 Egypt time (23:59 IST)

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org