Cluster Communications Manager

Transformation has resulted in changes in skills requirements, roles, and numbers of roles required in the new operating model. The roles in the new operating model will be restricted to employees in the selection pool in the first instance. Selection for any jobs that remain unfilled following the agreed selection process will be conducted in line with the Global Recruitment policy.

• Job Title: Cluster Comms Manager
• Pay Band – 6
• Contract Type – Fixed Term Contract 2years
• Closing Date (Time) – 11th Dec 2025
• Salary:  PKR 188951 Basic Salary
• Location: Islamabad, Lahore or Karachi.

Purpose of job:

To develop and implement the communications plan for the cluster/country, with the support of the Regional Head of Communications. The Communications Manager will be responsible for external communications planning and delivery, including media, PR, events and stakeholder communications, reporting and executing internal and change communications within the cluster/country. They will work closely with internal and external key stakeholders, lead on comms reporting, execute plans that strengthen and integrate marketing initiatives to continue to engage current audiences, identify and attract new ones and create greater awareness of the British Council.

Main opportunities/challenges for this role 

Accountabilities, responsibilities and main duties:

Strategy and Planning

• Manages implementation of communications strategy and plan, ensuring alignment to regional communications strategy and plan, and effective impact.
• Manages the delivery of internal and external communications campaigns, advice, and activities, ensuring that messages are consistent and support the regional communications strategies.
• Manages communication of the British Council’s profile to internal and external stakeholders working closely with the wider regional Communications team.
• Manages crisis communication activities in cluster/country, and ensures that communications protect and build the reputation of the British Council.
• Ensures that internal, change, media and stakeholder communications risks and issues are effectively managed and mitigated with support from the wider regional Communications team.
• Ensures that communications messages are consistent, aligned to regional communications strategy and support the British Council brand

Consultancy, analysis & problem-solving

• Applies advanced communications expertise to provide advice to colleagues and business leads and deliver agreed programmes of work.
• Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, implement agreed projects and initiatives, ensuring consistency with regional communications plans and approaches.
• Delivers appropriate communications initiatives and interventions to support business needs, aligned to regional communications strategies, plans and approaches.
• Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for cluster communications initiatives.
•  Builds an in-depth understanding of the operational context, opportunities, and challenges for communications.
•  Makes appropriate linkages to issues across the broader organisation and region, to ensure that the delivery of communications projects and initiatives is based on informed business insight and joined-up thinking.
• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications advice and business support provided, enabling improvements to be made where issued are identified.

Business Development

•  Ensures joined up delivery of communications projects and initiatives.
• Consistently apply the agreed global communications and brand standards, templates, and processes.
• Supports the reviews of impact and effectiveness of cluster communications projects and initiatives and identifies opportunities for improvement.

Subject/Sector expertise

• Delivers high quality and effective communications plans and solutions using established processes, tools, and systems to ensure consistency. Provides expert advice, support, and challenge on communications to colleagues and other stakeholders.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial and financial management

• Conducts monthly and year-end reporting on progress against plan and deliverables and management of issues and risks.
• Shows an understanding of value for money/cost effectiveness in the advice, recommendations or service support provided across the remit of cluster communications.

Relationship and stakeholder management

• Ensures solid and beneficial relationships with marketing and communications professionals regionally.
• Actively participates within the Marketing Community of Practice.
• Develops peer/personal networks within and outside function to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with both internal and external stakeholders.
• Works closely with PR + design, photography and videography partners to ensure best in class products that are in compliance with British Council guidelines. 

Leadership, management and reporting

 Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.

• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
• Prepares in-depth reporting of comms work including on a project basis + for quarterly and annual reports.

Qualifications – Relevant degree e.g. communications, journalism, marketing, or equivalent level of experience

Role specific knowledge and experience

Minimum/Essential:

• At least 5+ years demonstrable experience in managing communications within a large and complex organisation or agency
• Experience in providing expert advice and guidance on internal and external communications
• Experience in managing and mitigating internal and external communications risks and issues
• Proven record of editorial experience (i.e. proofreading, translation, knowledge of different content types, etc.)
• Creative approach to implementing and evaluating communication activities
• Experience in managing social media platforms including Facebook, Instagram, Youtube, X and managing detailed reporting for both social and conventional media. 
• Experience of managing communication budgets and working with vendors including PR and design agencies

Desirable: Experience in a global organisation

We are committed to policies and practices of equality, diversity and inclusion across everything we do. We will support all employees to make sure their behaviour is consistent with this commitment.  We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.