Head of Education Marketing

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

The Role:

The Head of Education Marketing will drive the growth, reach, impact, and reputation of the British Council’s global education portfolio by leading strategic, insight‑driven marketing. The role strengthens income generation by clearly communicating impact to funders, supports the organisation’s shift toward digital delivery, oversees marketing commitments for funded work, and builds a high‑performing team. Central to the role is championing an audience‑centric, cohesive approach across the organisation and maintaining strong, collaborative relationships with internal and external stakeholders.

Accountabilities:

The role leads the development and delivery of the Education marketing strategy, ensuring a data‑driven, audience‑focused approach across all global campaigns and programmes. It oversees performance management, brand alignment, and the creation of compelling marketing proposals for contracts and bids. Working closely with Corporate Communications, regional teams and external suppliers, the role ensures integrated, high‑quality delivery and effective use of resources. It applies deep marketing expertise to shape market‑development strategies, solve complex challenges, and drive continuous improvement in effectiveness, efficiency and ROI. The role also manages budgets and reporting, strengthens internal and external stakeholder relationships, and provides inspirational leadership to the Education marketing team, setting direction, building capability, and supporting long‑term business planning.

Requirements of the role:

• Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
• Proven experience managing complex global marketing programmes
• Experience leading a team within a large and complex organisation
• Highly experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience in effectively negotiating budgets and resources with senior stakeholders
• Thorough knowledge of strategic planning and budgeting management.

Closing Date:   Applications will close at 23:59 on 25 March 2025 UK Time.

You must have the legal right to work in the listed locations at the time of application.

Important Information:

Contract type: Indefinite

Pay band:  SMP

Annual Salary: £55,699 onwards plus London Market allowance of £3,300 if London based

Location: UK – (London, Cardiff, Edinburgh, Belfast).

Requirements:
Please note that candidates must have the pre-existing, legal right to work in the listed locations at the time of application. 

Mobility / relocation / visa sponsoring support will not be provided. 
 
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service.  This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org