Programmes Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

The Role:

Working in close partnership with the Senior Marketing Managers in Education, predominantly the Schools team, this role supports the organisation’s growth, reach, impact and reputation. The postholder will contribute to the planning and delivery of a clear, consistent, innovative and effective programme of marketing campaigns aligned to the wider strategy. The role also provides hands-on marketing support to sector programme teams and works collaboratively with regional colleagues by developing and sharing practical toolkits and ready-to-use content packages.

Accountabilities:

This role is responsible for planning, delivering and evaluating high‑quality, data‑led multi‑channel marketing campaigns that are strategically aligned, scalable and sustainable, and that support programme and sector priorities. It oversees day‑to‑day delivery across digital and other channels, manages internal and external suppliers and agencies, ensures clear briefing and quality creative output, and upholds brand, ethical and policy standards. The postholder protects and enhances the British Council’s brand and reputation, provides expert marketing advice and challenge to stakeholders, and maintains professional expertise through continuous development.

It applies strong analytical and consultancy skills to assess impact, generate audience insight, benchmark performance, identify new opportunities and translate complex analysis into clear, persuasive recommendations. The role ensures marketing activity is aligned with business and global strategies through close stakeholder engagement and joined‑up planning, while also managing budgets, financial reporting, risks and performance improvement. It builds and sustains strong relationships across the organisation and the wider marketing community, champions best practice, and effectively plans and coordinates work, contributing ideas that improve marketing effectiveness and organisational efficiency.

Requirements of the role:

• A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
• Experience in the cultural, education or charitable sectors
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
• Experience of effective campaign evaluation

Closing Date:   Applications will close at 23:59 on 15th April 2026 UK Time.

You must have the legal right to work in the listed locations at the time of application.

Important Information:

Contract type: 12 month Fixed Term Contract

Pay band: 7

Salary: £30,839 plus London Market Allowance of £3,300 if London based.

Location: UK – (London, Cardiff, Edinburgh and Belfast).

Requirements:
Please note that candidates must have the pre-existing, legal right to work in the listed locations at the time of application. 

Mobility / relocation / visa sponsoring support will not be provided. 
 
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service.  This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org