Marketing and Communications Intern

Role information

Role type

Pay band—N/A

Duration

Business Delivery

6 months

Role purpose

The British Council would like to offer highly motivated individuals the experiential learning opportunity to transition into the workforce through its inclusive internship programme.

The British Council has a Disability Confident Employer status and we look to attract, recruit and retain persons with disabilities within our workforce, to ensure we benefit from their skillset and talent.

Role context

The internship is positioned to support interns from marginalised backgrounds to gain essential skills and experiences to aid them in securing gainful employment and support their upward social mobility. The initiative is aimed at British Council’s contribution to social value.

Main accountabilities

We are seeking a marketing and communications intern to support with the British Council Tanzania  team in promoting their profile, events, products and services to internal and external audiences and stakeholders. The internship will give the postholder a unique insight across all operational and programme areas, as well as insight into working with different audience and stakeholder groups in a local, regional and international context. Role will include:

Asset development and planning:

• Joining programme team meetings in Tanzania  to understand priorities, identify upcoming events and products/services promotional opportunities, audit existing library of assets and build a calendarof events to keep track of activity.
• Develop compelling copy and visual assets such as social media content (posts), impact stories from programme activities  and summary documents for stakeholder engagement.

Social media and website:

• Maintain social media activity, including creating, uploading and sharing proposed content with the designated Marketing Managers and liaising with the hub team for posting via the content tool (Airtable).
• Track social media campaigns (where relevant) and compile engagement analytics.
• Support relevant digital campaigns in both countries, including identifying opportunities to highlight impact stories, case studies and spotlight existing and new materials.

Event Support:

• Help plan and promote online and in-person events, such as webinars and stakeholder engagement events for our work in Arts, Education and Exams.
• Prepare event materials where required (such as flyers and name badges).
• Assist with logistics and support event delivery as needed.

Market Research:

• Conduct basic research on competitors.
• Compile a stakeholder list with categorisation of VIP and sector contacts

Administrative and Coordination Tasks:

• Maintain marketing databases (mailing lists, media contacts, etc.).
• Update reports, calendars, and content publication schedules.
• Support the coordination of internal communications within the team.
• Coordinate between British Council Tanzania team, British Council regional Marcomms team and external outlets

Brand and Reputation Monitoring:

• Track media mentions, press coverage, and online sentiment about the organisation.

Collaboration and Learning:

• Liaise with other departments to gather information for campaigns and projects and identify opportunities for internal promotion/showcasing.
• Participate in brainstorming sessions and contribute ideas for new campaigns.
• Stay up-to-date with best practices in digital marketing and communications.

Learning and development opportunities for the intern

The skills we hope you will develop and grow through the role are:

• Practical experience in copyrighting, content creation, digital campaigns, brand management and supporting marcomms strategy and campaign design/delivery at a local, national and international level with different audiences.
• Prioritisation and time management.
• Intercultural insight and knowledge, working with different country and regional audiences and with their own respective needs.
• Understanding of a global organisation and ways of working, including frameworks and policies that guide best practice.
• Networking and Stakeholder engagement, working to realise the ambition of  Programme and Country leadership teams.

Condition of employment

Proof of Identity requirements/right to work in country

Candidates are expected to have researched whether they have the right to live and work in the country in which the role is based. Given that our offices have different legal status depending on the work we do in those countries, we recommend that you contact HR in country for additional information on the likelihood of securing a visa. Only at its discretion will the British Council provide support so please check first whether visa support is offered.

Language Requirements

English

Swahili

Additional job requirements

Occaisonal evening work to support events

Person specification

Qualifications

Minimum/essential

Desirable

• Must be a new/recent entrant to workforce (within last 2 years)
• Evidence of being socio-economically disadvantaged

• Interest in arts, education, skills, and/or youth empowerment
• Have an interest in different marketing techniques in digital media and social media marketing
• Commitment to learning

Role specific knowledge and experience

Minimum/essential

Desirable

1-Profeciency in English Language (written and spoken)

2-Familiarity with content creation and social media platforms

3-Ability to work well with diverse groups of people  

4- Resourcefulness and attention to detail

5-Constructive and results-driven approach to work

6-Ability to organise, co-ordinate, handle multiple tasks

• Strong motivation to make a difference
• Evidence of being adaptable, able to quickly build understanding in new areas                                               

Role specific skills

• Good written and verbal communication skills.
• Ability to manage self,  work independently and as part of a team.
• Strong written and verbal communication.
• Computer and Digital skills- using email, social media platforms, Word, excel, powerpoint.

High degree of professionalism and integrity.

British Council core skills

• Communicating and influencing (Level 1)
• Planning and organising (Level 1)

• Using technology (Level 1)

British Council values and behaviours

British council values and behaviours are applicable across our organisation, in all roles and at all levels. They are important because they say what we stand for at the British Council and help us to deliver our strategy. We use them to guide our decision making, as well as guiding how we treat one another and the people we work with. These will be assessed in the selection process. O[i]ur values are:

Open and Committed; Expert and Inclusive; Optimistic and Bold.

The behaviours for each values pair can be found on our Intranet SharePoint site for internal staff and at our Careers portal for external applicants.