Campaigns Marketing Manager

As a valued employee of the British Council, you already help us deliver our mission to support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

We work with people in over 150 countries and reach over 700 million people.

We connect. We inspire.

Role purpose:

To develop marketing campaigns for category, network and country teams that brings our brand to life and helps drive commercial growth objectives. This includes the adaptation, development and design of campaigns for all stages of the customer journey and across all channels. The Campaigns Marketing Manager will work closely with marketing and communications teams to understand and respond to their needs, ensuring all campaigns drive engagement, traffic and leads that ultimately deliver sales and promote customer retention.

Role Accountabilities:

This role focuses on developing and delivering multi-channel marketing campaigns that drive sales, engagement, retention, and lead generation. The individual adapts campaigns for different platforms and audiences, ensuring local and cultural relevance by collaborating with brand, content, and localisation teams. They create campaign toolkits for country and network teams, monitor campaign performance, and continuously improve effectiveness through data analysis, testing, feedback, and optimisation. They also ensure campaign assets are accessible across the organisation through the Brand Hub.

A key responsibility is to provide consultancy and guidance to marketing teams across regions, promoting a consistent and standardised campaign approach while balancing local market requirements. The role involves gathering feedback from stakeholders, making necessary adjustments, and supporting teams in delivering campaigns that align with organisational objectives and brand standards.

The position requires strong marketing expertise to ensure campaigns remain on-brand, consistent in style and tone, and optimised for both search performance and user experience. Staying informed about industry trends and best practices is essential, as is developing a deep understanding of market opportunities and challenges to support effective campaign planning and execution.

Success in the role depends on effective stakeholder management and collaboration. The individual works closely with global, regional, and country marketing teams, content specialists, brand teams, and external agencies when required. They build strong partnerships to improve efficiency, minimise duplication, ensure alignment across teams, and maintain high-quality campaign delivery within agreed timelines.

Role specific knowledge and experience

Essentials

• University degree or equivalent is required.
• Experience of creating marketing campaigns within a large and complex organisation   
• Stakeholder engagement
• Experience in optimisation of campaigns
• Experience using conversion rate optimisation tools   
• Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing  

Desirables

• Experience of marketing technologies, data and lead generation marketing   
• Experience within a global organisation  

Important Information

• British Council Pay Band: 6
• Department: English and Exams
• Contract type: Indefinite
• Working location: Philippines, Kuwait, Egypt and Lebanon
• Proof of Identity requirements/right to work in country: Candidates should ensure they have the legal right to live and work in the country where the role is based. Visa sponsorship and relocation assistance are not provided.   
• Closing Date: 24 November 2026 (23.59 IST)

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and we welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent and we guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org