Marketing Manager, English, Taiwan

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Pay Band –  6
Contract Type – Indefinite
Location –Taipei, Taiwan
Closing Date – 22 June 2025 - 23:59 Singapore Time (GMT +8) 

                       – The role may close sooner if an ideal candidate is identified.
 

Role Purpose & Accountabilities: 
We are seeking a Marketing Manager to join our team and drive impactful marketing strategies for English across our cluster and country. Working closely with the Cluster Marketing Lead, you will develop and execute marketing plans aligned with regional and global strategies, ensuring they support business growth and the British Council’s objectives.

Your role will involve planning and implementing go-to-market strategies, deploying campaigns across diverse channels, and ensuring consistent brand application. You will analyse market trends, identify improvement opportunities, and design innovative approaches to enhance marketing effectiveness.

With expertise in digital marketing tools like Facebook, Google, and Google Analytics, you will maximise campaign impact and audience engagement. You will also champion brand compliance, monitor KPIs, and provide professional advice to ensure local marketing efforts align with global standards.

This role requires strong commercial acumen to manage budgets, report progress, and deliver cost-effective outcomes. Building relationships with stakeholders and participating in the Marketing Community of Practice will be key to fostering collaboration and integrated approaches.
 

Benefits:
•    Enjoy 24 days of annual Leave (on a pro-rata basis if the service period is less than one full year) and public holidays
•    Chinese New Year Bonus
•    Non-consolidated bonus
•    Comprehensive health and insurance package - National Health Insurance, National Labour Insurance, Group Medical, Accidental and Life Insurance
•    Labour Pension Fund 
•    Professional development - Ongoing learning and career growth opportunities to support your development.

Requirements:
•    The British Council systems and global processes operate in English. Written and verbal proficiency in English is required. Fluency in Chinese Mandarin is also required.
•    Undergraduate degree (Relevant degree e.g. marketing or equivalent)

Role specific knowledge and experience:
Minimum/essential
•    Experience in a marketing position at a national level within a medium to large organisation.
•    Demonstrable experience of developing marketing strategies and plans
•    Demonstrable experience in managing supplier relationships
•    Stakeholder engagement and management
Desirable
•    Experience in a global organisation 
•    Experience in a relevant sector or industry e.g. education, English teaching

Other Requirements 
– As we cannot sponsor work passes, applicants must already have the right to live and work in Taiwan.

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email askhr@britishcouncil.org

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.