Marketing Manager (Central Europe)

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

• Pay Band: 6 

• Country/Location: Czech Republic, Poland or Greece.

• Department: E&E Marketing Regional English

• Contract Type: Indefinite

Role purpose:

We are hiring a passionate and driven marketing professional who has been Junior Marketing Manager to support the Senior Marketing Manager, English, in developing and delivering impactful marketing strategies across the cluster or countries in Central Europe. This role is individual contributor level, working closely with senior stakeholders, without team leadership responsibilities. In this role, you'll align local plans with regional and global marketing goals, uphold brand standards, and collaborate closely with the English SBU to ensure marketing efforts directly contribute to business growth and performance targets. 

Applicants could be based at Czech Republic, Poland or Greece.

Main accountabilities:

The role acts as a marketing expert, assists the Senior Marketing Manager in executing English marketing plans that align with regional goals, focusing on cost-effective strategies, impactful campaigns, brand consistency, and tracking key performance indicators.

This position requires strong independent ownership of marketing activities, strategic thinking, and stakeholder communication but does not include managing a team. You will contribute your marketing expertise to refine strategies, identify growth opportunities, and ensure compliance with marketing policies.
In business development, the role drives innovative marketing approaches, ensuring audience segmentation and compliance with marketing policies while maintaining brand integrity.
The position supports budget management, reporting, and cost-effective solutions. Relationship management and active participation in internal networks ensure cohesive strategies and operational efficiency through strategic planning and idea-sharing

Qualifications:

Essentials

• Relevant degree e.g. marketing, or equivalent level of experience

Desirables

• Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)

Role Essential Knowledge & Experience:

Essential Experience

• Proven experience in a marketing role, ideally within an international or matrix organisation

• Experience in developing and delivering integrated marketing campaigns

• Experience in working with creative and media agencies or freelance suppliers

• Familiarity with marketing performance measurement and reporting (e.g. KPIs, dashboards)

• Experience in B2C marketing; education or service industry experience is a plus

• Experience in collaborating with cross-functional teams

Essential Knowledge

• Solid understanding of the marketing mix and customer journey

• Knowledge of digital marketing tools and channels (e.g. social media, paid media, email marketing, SEO/SEM)

• Understanding of lead generation strategies and performance tracking

• Familiarity with brand guidelines and consistency in multi-channel communication

• Knowledge of campaign planning and content creation processes

• Awareness of local market trends and consumer behaviour

Role Essential skills:

• Strong project management and organisational skills

• Strong written and verbal communication skills in English

• Ability to manage multiple campaigns and priorities simultaneously

• Strong analytical skills and data-driven mindset

• Ability to build strong relationships with internal and external stakeholders

• Creative thinking and problem-solving abilities

• Attention to detail and a high standard of accuracy

• Team player with the ability to work independently when needed

• This role does not include line management responsibilities but requires excellent independent project ownership and collaboration skills

Additional information: 

Applications are welcomed from candidates currently in these locations with a natural right to work. Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is not provided by the British Council for this role. Relocation support is also not provided. 

Closing date and time: 24 May 2025 (23.59 ICT)

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org